ABOUT THIS PUBLICATION
The transition to low-emission production of commodities such as steel, cement, aviation fuel and chemicals has begun but needs to accelerate. Unleashing Market Forces provides insight into a toolbox of practical approaches governments and the private sector can use to accelerate towards sectoral tipping points, unleash market forces and drive the scale up of green commodity markets.
Within this toolbox, learn how emerging instruments called Green Market Makers can offer an innovative approach to address multiple market failures and potentially bring several industrial sectors to their tipping points simultaneously, delivering an outsized impact on the heavy industry and transportation trajectory towards net zero.
Comments from keynote speaker John Podesta, Senior Advisor to the US President for International Climate Policy, at the inaugural NYCW Green Markets Day 2024
We are on the edge of one of the most significant economic transitions in history, and governments hold the keys to unlock it. Green Market Makers have emerged as a gamechanger that can accelerate early market growth and precipitate cost reductions for green commodities. Getting green products to as little as a 5% global market share can get us to a tipping point where economies of scale will be unlocked, traditional market forces will be unleashed, and growth in low-carbon commodities will be unstoppable.
CEO
Mission Possible Partnership
Overcoming the climate challenge will require looking beyond strictly government-led solutions to embrace market forces. Unfortunately, we don’t have 30 years to wait for the market to go it alone. This flagship report identifies real-world, tangible solutions capable of bringing forward the S-curve of market adoption. Supporting market accelerators that can connect buyers and sellers, bridge the green premium, absorb risk, and overcome inherent market failures is now imperative to reach the tipping point whereby green fuels and commodities can compete.
Director of Sustainable Finance, Industry, and Diplomacy
Bezos Earth Fund
Solutions to tackle the most carbon-intensive sectors stand at the ready, but companies need confidence that their products will find customers. By absorbing the risks and the cost differential of green commodities, Green Market Makers play a critical role in scaling markets and demand for low-carbon fuels and materials. Initial pilots demonstrate how targeted interventions can drive exponential market growth, bringing green solutions to the mainstream and fast-tracking climate action.
Managing Director
RMI
Green Market Makers offer pragmatic, innovative, market-based solutions that integrate public support with industry engagement up and downstream, championed by NGOs, financial institutions and climate philanthropy. Cross-system stakeholder collaboration is essential to refine and scale these instruments to overcome the complex web of market failures impeding the scale up of low-emissions commodity markets. At this moment in the transition, direct value chain interventions are essential to deliver outsized impact; Green Market Makers promise to achieve market acceleration by catalysing this integrated public-private commercial opportunity at scale.
Partner and Board Member
Systemiq
Through our work at the Center for Green Market Activation, we have seen first-hand how tools like book and claim systems and buyers alliances can effectively harness corporate climate ambition and activate new markets for green fuels and materials. Through the combined efforts of corporate voluntary action and supportive government policy, we can optimize the use of these approaches across industrial sectors to speed the transition to ultra low carbon technologies needed for a net-zero future.
CEO
Center for Green Market Activation
H2Global stands today as the sole active Green Market Maker. The successful results of H2Global’s first pilot auction led to a rare final investment decision, new renewable ammonia and energy installations, and the establishment of a clean energy trade route. These milestones play a critical role in creating clean fuel markets and driving the energy transition in a concrete, measurable, and impactful way.
CEO Hintco
Co-creator H2Global
A well-capitalized Green Market Maker will unlock pathways to profitability for green commodities, enabling rapid scaling of emerging climate technologies. Introducing market capital into the Green Market Maker to work alongside concessional capital will significantly increase the efficiency and reach of the concessional capital and accelerate the transition to a low-carbon economy.
Global Head of Corporate Advisory & Sustainable Solutions
J.P. Morgan
The Green Market Maker is a critical component to combatting climate change – and introduces a novel structure (pioneered by H2Global) leveraging government and philanthropic capital to unlock the mainstream capital markets in order to fund the hard to abate green transition.
Co-chair of the ESG, Sustainability, Social Enterprise and Impact Investing practices
Morrison Foerster
